I am writing this fresh from a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then London. It's been almost 10 years now that I haven't talked about content marketing in Europe and elsewhere. During this period, content marketing has become a driving force, perhaps THE biggest change I have seen in the phone number list approach to marketing on this continent. It is slowly evolving from a product-centric strategic approach phone number list to a more audience-centric strategic approach. And yet, as we've seen in the phone number list US, marketers in Europe tend to over-complicate the idea of ​​content marketing. We always believe that we should be wherever our customers are phone number list on the web. That we have to be on all social platforms (like it or not). That we need to spread our stories in 11 different ways every day. That we need phone number list to create viral content (don't get me started on that one). A simplified approach If you are a marketer who has mastered your approach to phone number list content marketing, this article will serve as your review. For everyone else, you can use this to help document a content marketing strategy that you can present to your team and continue to refine. Answer general questions These big questions need to be answered to get your documented strategy started: What's the phone number list challenge? What business challenge are you trying to solve (in particular)? What is your dream outcome of this approach? What is the phone number list risk if you fail? Who is involved? What authorization do you need from your managers to participate? How much are you going to spend ? What if things go wrong? What's your plan if you don't reach your goals fast enough, there's a customer complaint, or other issues arise? How long do you have to succeed? Detail your audience Now that you have an idea of ​​the phone number list problem you're trying to solve and why you're creating content in the first place, you can start focusing on the character. Who is the phone number list target audience? (only one) What content or information do they need as part of this plan? How will this help your audience in their work or life in any way? Why would your audience care ? (Do they?) What Unique Value Proposition (UVP) do you offer this character? What differentiating value do you bring to the phone number list table?