I am writing this fresh from a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then London. It's been almost 10 years now that I haven't talked about content marketing in Europe and elsewhere. During this period, content marketing has become a driving force, perhaps THE biggest change I have seen in the phone number list approach to marketing on this continent. It is slowly evolving from a product-centric strategic approach phone number list to a more audience-centric strategic approach.
And yet, as we've seen in the phone number list US, marketers in Europe tend to over-complicate the idea of content marketing. We always believe that we should be wherever our customers are phone number list on the web. That we have to be on all social platforms (like it or not). That we need to spread our stories in 11 different ways every day. That we need phone number list to create viral content (don't get me started on that one).
A simplified approach
If you are a marketer who has mastered your approach to phone number list content marketing, this article will serve as your review. For everyone else, you can use this to help document a content marketing strategy that you can present to your team and continue to refine.