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mahfuj Cr7
Aug 02, 2022
In Welcome to the Forum
In this article, the author will focus on the analysis of the incentive mechanism of "Palm Reading", and compare the differences in the incentive mechanism settings of Palm Reading, QQ Reading, and Shuqi Novels. According to the iResearch APP index ranking: online reading APPs have a relatively obvious oligopoly effect, and the first echelon of the market composed of palm reading and reading is basically stable. The monthly independent devices of Palm Reading and QQ Reading are far ahead, followed by other online reading products led by Ali's Shuqi Novel. (Only analyze and compare text online reading, comics and other categories will not be studied for the time being.) By the way: WeChat Reading, issued by the same company as QQ Reading, ranks 12th in iResearch's monthly independent device volume list for electronic reading. However, it is different from the above three categories: its focus is on socializing, not reading, and it is a brand-new attempt to practice "socializing + reading" by using the natural advantages of its strong social chain. Doing rankings and reading Moments on the old social chain is mainly phone number list for value-based reading; no comparison is made here. Among e-reading APPs, compared to QQ reading and Shuqi novels, Palm Reading is a rising star. Without the natural traffic and resource support of BAT, unlike Shuqi, there is a synergistic resonance of Alibaba's ecology to help open up the incremental market for online reading. QQ Reading has the advantages of Tencent and Shanda Literature platform network layout, and the content copyright has obvious advantages. It does not accept original submissions, and does not become a UGC author user. Compared with QQ and Shuqi, it does not pay attention to author rankings and interactions, and it lacks the advantages of head authors and large-volume original content. So what does Palm Read rely on to outperform the competition in recent years? In addition to the interface style, the reading function is the traditional mode of bookstore + bookshelf, and Palm Reading focuses on readers and users. Through playing with Palm Reader, the author found that compared with QQ Reading and Shuqi, the product incentive mechanism of Palm Reader is more complex and relatively complete, which may be one of the reasons why Palm Reader beats its opponents. Today's article focuses on the analysis of the incentive mechanism of "Palm
Competitive product analysis  Incentive mechanism, the key to content media
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mahfuj Cr7

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