Another definite competitive advantage ! There are many practices, but the important thing is to always be understanding and attentive: leading a community is a task for experts, do not hesitate to contact us ! After-sales service on Twitter is a good way to work in omni-channel, and to allow increasingly mobile users to be able to connect with their brand at any time.The importance of retention strategies is sometimes underestimated. However, it is easier to sell a product or service to a loyal customer than to a prospect. Similarly, it is much less expensive to retain customers than to acquire new customers.
Without forgetting that a customer satisfied with your offer and attached to your brand will be your best ambassador. Based on this observation, we wanted to give you some fax list advice on how to build customer loyalty in order to increase your turnover. The right tools for good loyalty Before embarking on a loyalty strategy, it is first necessary to know your customers well and to determine who are the most loyal. For each customer, you must gather all the information you have about them: contact details, purchases made, history of your exchanges, etc. Depending on the size of your company, the media must be adapted to manage this database. For a small business, Microsoft Excel or Access may suffice. For more, CRM (or GRC) and DMP solutions are strongly recommended.
Create a lasting bond with your customers It is essential to communicate regularly with its customers to maintain a lasting relationship. But care must be taken to find a happy medium so as not to scare them away. Thus, your newsletters or your publications on social networks must be sent regularly but with moderation so as not to seem too intrusive. As communication is not unilateral, you must also make sure that you provide your customers with tools to reach you (telephone, e-mail or chatbot). Whatever the means used, be sure to always answer them to take care of the form.