In 2018, voice search was one of the hottest topics in the email list seo community. A popular wordstream article listed a handful of statistics on voice search, starting with the misinterpreted comscore statistic that by 2020, 50% of searches will be done by voice. It turns out that this stat was only related to voice search in china. Despite the inaccuracy in the united states and the global market as a whole, the quote resonated in the seo industry and caused digital marketers to frantically prepare by learning all they could about the voice search optimization. As 2020 approaches, marketers are now skeptical, voice search will actually drive a cataclysmic shift in our marketing strategies.
At brightonseo in april, patrick reinhart's presentation focused on whether voice should be the primary focus of seo, with statistics supporting the email list fact that, so far, voice search has had a much lower impact on searcher behavior than expected. At the same conference, keynote speaker john mueller of google had this to say:“from my perspective, I see it as people search with voice. Clearly, these voice interactions are becoming more common. But right now, I'm not really sure what we would do with these [metrics.] if you knew for my website, these queries and queries receive voice queries, what would I change at this time? Because.
I think most of the time if you make a email list website in such a way that information is easily accessible and useful for search engines and for users as well, you don't have to do anything special for voice. " - john mueller (transcript) at path interactive, we wanted answers. How many people actually use voice search and how do they use it? Has the rise of voice search changed or replaced the way users search for things on desktop and mobile?